Europcar unveils its new brand promise “Moving your way”
Saint Quentin-en-Yvelines, June, 2012
Europcar, the leading car rental company in Europe, unveils its new brand positioning "Moving your way" which will be rolled out throughout all the Europcar countries in marketing campaigns. "Moving you way" reflects Europcar's strategy to be one of the main actors shaping the future of mobility together with its commitment to its customers.
"Europcar's new brand promise translates the company commitment to accompany the mobility needs of its customers during their whole life. Through ‘moving your way', we mean that our diversified solutions provide our customers with more freedom and allow to rediscover the pleasure and emotions of the mobility experience. However you choose to move, whatever way, methods, direction or style, Europcar will move with you and will ‘move' you" explained Pascal Klein, Europcar Group Marketing Director.
• Europcar is introducing this new brand positioning in all major European cities through:
• Billboard campaigns in airports, starting with the co-marketing campaign introducing the new Volkswagen Up!
• Advertising in print media, social media, newsletters and online banner campaigns.
• Outdoor advertising
• New point of sale materials in all major locations
In Australia and New-Zealand the new tagline was also introduced in the New-Zealand rugby signage throughout the country, receiving international television coverage each week and will be reinforced with outdoor and online advertising campaigns.
For more than 80 years, Europcar has been building the expertise and strong market positions that have established it as the undisputed European leader in car rental services. Today, Europcar is exploring new ways to provide comprehensive mobility solutions to its customers allowing real flexibility, easy to access, environmentally friendly, seamless and price worthy.
Europcar is the leader in car rental services in Europe. Present in 140 countries, the company provides customers with access to the world's largest vehicle rental network through its own operations, franchisees and partnerships. With 6,500 employees committed to delivering customer satisfaction and an average fleet of 190,000 vehicles, Europcar is conscious of its corporate citizenship responsibilities. Winner of the first World Travel Award recognizing the World's Leading Green Transport Solutions Company, Europcar also was honored with the Award in 2010 and 2011. Europcar is owned by Eurazeo.
Marine Boulot/Nathalie Poujol
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